Business Applications
Dynamics 365 CRM
Sales, marketing, and service on a single customer record.
Overview
Unify your sales, marketing, and customer service on Dynamics 365 CRM. Drive pipeline, automate follow-ups, and deliver superior customer experiences.
Sales, marketing, and service unified on Dynamics 365 CEβpipeline, playbooks, SLAs, and trustworthy analytics.
Integrations with ERP, CPQ, and telephony keep reps in one system.
How it looks in practice
Where we apply this
Pipeline governance
Stages, forecasting, and playbooks that leadership can trust.
Service excellence
Case management, SLAs, and knowledge for consistent support.
Marketing attribution
Campaigns connected to revenue and customer journeys.
Core capabilities
- Sales automation
- Marketing campaigns
- Customer service hub
- AI-driven insights
Typical outcomes
- Higher win rates with guided selling and AI insights
- Faster responses via omnichannel service
- Marketing attribution tied to revenue
- Data quality with deduplication and field security
Technologies & tools
Dynamics 365 CEPower AutomateAzure SynapseMarketing connectorsPortalsPCFField ServicePower BI